Gopuff doubles its European expansion with the acquisition of Dija



Deal establishes immediate presence in France and Spain and provides additional densification in UK

In addition to bringing in Dija’s team of industry veterans, Gopuff expands its European management team to drive its international growth strategy

PHILADELPHIA & LONDON & PARIS & MADRID, August 11, 2021– (BUSINESS WIRE) – Gopuff, the go-to solution for immediate daily needs, today announced the signing of a definitive agreement to acquire Dija, one of Europe’s leading delivery platforms providing consumers with everyday essentials in minutes. Following Gopuff’s recent post-closing acquisition of UK-based Fancy, this deal is expected to accelerate the company’s international expansion by establishing an immediate presence in France and Spain and ensuring further densification in the UK.

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“The combination of Dija’s team of industry veterans, extensive infrastructure and local expertise will complement Gopuff’s proprietary technology and unique customer experience, and advance our ability to scale rapidly as we are creating a leading platform in Europe, ”said Daniel Folkman, Gopuff SVP of Business. “Together, we will continue to innovate and define the Instant Needs economy across Europe and bring the category to more customers in the region. “

Dija was founded in 2020 by delivery industry leaders Alberto Menolascina and Yusuf Saban and has continued to attract top talent in delivery, technology, logistics and operations. Dija’s experienced management team has propelled rapid expansion across the region: today Dija operates dozens of micro-execution centers in major metropolitan areas including London, Paris, Madrid, Valencia, and more.

“For the past eight years, Gopuff has been the market and class leader in the United States. Together, combined with our team’s vast experience in building and scaling up catering and delivery businesses across Europe, we are uniquely positioned to lead the everyday essentials space in Europe and beyond, ”said Alberto Menolascina, co-founder and CEO of Dija.

Through the acquisitions of Dija and Fancy, Gopuff plans to operate in three European countries with approximately 40 micro-execution centers and 200 employees in the region, with additional plans for continued and rapid expansion.

After the close, Dija, which has a vertical integration model similar to Gopuff, will continue to operate as Dija in the short term as the two companies create an integration plan to improve the customer experience in Europe and the rest of the world. UK.

The transaction is expected to close within 30 days, subject to customary closing conditions.

As Gopuff continues to grow its global presence and invest in the UK and Europe, the company has also recruited top talent to lead its strategic efforts internationally. This includes the appointments of Steven Harman, former Chief Operating Officer of Revolut, as Senior Vice President of European Operations; and Alex Ootes, former vice president of category management and EU expansion at Amazon, as vice president of European category and product management.

About Gopuff

Gopuff is the go-to solution for immediate daily needs, fulfilling customer orders for cleaning and home products, over-the-counter medications, baby and pet products, food and beverage, and select markets. , alcohol and fresh prepared foods – in just minutes. With micro-fulfillment centers in every market it serves, the company quickly delivers thousands of products for a flat delivery charge of $ 1.95. Gopuff is open 24/7 in many markets and late at night everywhere else to bring customers what they need, when they need it most.

Founded in 2013 by co-founders and co-CEOs Rafael Ilishayev and Yakir Gola, Gopuff currently operates over 450 locations across North America and Europe, including nearly 300 micro-execution centers and over 185+ recently acquired BevMos. ! and Liquor Barn locations. To learn more, visit or follow Gopuff on Facebook, Twitter or Instagram. Download the Gopuff app on iOS and Android.

About Dija

Founded by two former executives of Deliveroo, Dija delivers groceries and other household items in minutes. The company was founded in December 2020 and has raised $ 20 million in seed funding from leading investors including Blossom Capital, Index Ventures and Creandum. To date, the company employs over 100 people and currently serves customers in the UK, France and Spain.

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